When you mail a postcard that contains a Personalize Universal/Unique Resource Locator (PURL), when the PostCard recipient enters that the URL, they are taken to a Personal URL that contains their name (which was either created beforehand or on-demand - this if popular with companies that deliver cross-media marketing campaigns so they can tract response.
When I typed in my PURL, the web page said "welcome Ms. Kumber" - which was hella funny because that was not my name !
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