A type of endorsement (usually done by celebrities) that tricks people into thinking a celebrity is not being paid to promote or endorse a product/company. A celebrity may talk down about a company or a company may even make a publicity stunt to pay the celebrity not to promote their product/company. You think there is no endorsement deal, but in reality, you're being tricked into seeing that product/company's name.
In August 2011, Mike "The Situation" Sorrentino, from MTV's Jersey Shore, was offered a significant sum of money by Abercrombie & Fitch Co. to NOT wear A&F clothes.

Reverse Psychology Endorsement
MunroChubbers가 작성 2011년 09월 20일 (화)

매일 매일 받아보는 무료 이메일

아래에 이메일 주소를 입력하시고 매일 아침 Urban Dictionary 오늘의 단어를 받아 보세요!

이메일은 daily@urbandictionary.com에서 보냅니다. Urban Dictionary는 스팸 메일을 절대 보내지 않습니다.

×